Overview

Precisely targeted marketing is critical for the wintersports industry—because active skiers and snowboarders are a very small segment of most communities.

Now, snowsports retailers, vendors, and resorts can benefit from their own extremely customized magazine/catalogs using the award-winning Catalyst model.

Catalyst wintersports programs are based on 25 years experience in the cycling industry, 7 years in active outdoor, and 5 years in home audio, providing targeted direct marketing services and catalogs. You too, can benefit from...

The Six Principles of Catalyst Programs

1. Focus only on proven buyers and those most likely to buy. Catalyst is obsessive about investing only in qualified prospects.
2. Measurability, and our concern for it, often surprise new clients. We urge you to carefully track the results of our work—not in impressions, or clicks, but in the net profit you've made after the cost of the promotion.
3. Shared costs = highest quality at the lowest price for retailers and vendors. A single retailer or manufacturer might be able to produce something similar to a Catalyst program — but at a much greater cost with a much lower ROI.
4. Vendors benefit from the endorsement of local specialty stores. A trusted local merchant's careful promotion of a brand/product, has more sales impact than an ad from the brand.
5. When consumers know more, they buy more, and buy better quality. Effective specialty-market advertising educates the customer about the benefits of better equipment and creates motivation to participate.
6. Specialty store customers are highly-educated and upscale — marketing content and graphic design should be on-par with the media they're used to.

List Services to reach the most qualified consumers. Catalyst updates and cleans and supplements retailer's mailing lists using the same tools as Williams-Sonoma, Victoria's Secret and other top companies. Learn more.

Digital version, too. Click here for a sample of the Revolution Cycles Guide you can flip through on your computer screen. Useful for websites and email.

Recognized World-Class Leadership Since Catalyst's 1990 entry in the prestigious Multi-Channel Merchant awards Catalyst has won the top award in its category (Syndicated/Co-op) 14 times, more than any other company in America.