VENDORS AND BRANDS
- Supports sales representative efforts and in-store merchandising.
- Educates consumers and retail staff - tell your story.
- Increases customer response and average dollars spent on your products.
- Sets the standard in direct marketing. Multiple winner of Multi-Channel Awards.
- Mailed to 100s of thousands of your retailers' customers in the key OCT-NOV-DEC period.
- Drives business directly to point of purchase. Track-able and long-lasting.
- Retailers pay for production and distribution of their Guides.
- Choose which retailers to support and how much you spend.
- Pay a low flat rate each time a retailer chooses your page.
- Reach the most highly defined section of the market - those that are actively buying & participating, not just dreaming of it.
- Leverage partnerships with retailer[s] in your backyard or across the country to open new markets to your resort, or solidify your resorts brand strength in an existing market.
- Cost effective - your participation in the Guide does not require expensive field marketing to activate.
- Gives the consumer a one-stop reference point [the Guide] for all their winter purchases - products & travel all in one.
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