Wintersports Guide Information for Retailers

America's most successful specialty retailers scrutinize every marketing penny they spend. They don't guess at their marketing. They measure results against cost and they only stick with profitable tools.

That's why they virtually all use catalogs - catalogs continue to be a major sales driver for virtually every major specialty retailer in America.

Catalyst makes it affordable for your business to have the same high-impact marketing as: REI, L.L. Bean, Williams Sonoma, Victoria's Secret, Performance Bicycle, and many more.

• Aim your message at current customers and qualified local prospects.
• Retain your most valuable asset - your current customers.
  "I'll get my customer's business anyway. I don't need to spend the money"
  Last January, Martha Coakley lost her U.S. Senate race in Massachusetts to Scott Brown because she "had her customer's business." More than ever before, it's unwise to assume you have no competition. For hard factual proof of how the Guide increases sales, click here.

• Mail to your customers and qualified local prospects for only $365 per thousand in postage.
• Hand them out in-store as powerful illustrated business cards for jotting notes to shoppers.
• Distribute at events like local ski shows and Warren Miller or TGR movies.

• World-class content, design, and calls-to-action give consumers reason to keep it for months.
• Don't take our word for it - Check these case studies for proof of many months of performance.

• Coupons/Calls-to-Action stimulate and measure response to the Guides.
• Trackback surveys measure even more accurately. We can help you track your programs. See the Treads study.

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