Wintersports Guide Coupons

Increase and Measure Your Response with Coupons

Use of coupons in America is at a 17 year high. "Spurred by a sour economy, coupon redemption is up while distribution soars to record highs."    

Each mailed copy of the Wintersports Guide includes a panel for 3 coupon offers or calls-to-action.

Each of the 3 coupons includes the recipient's name address and source code (retailer's list, resort's list, magazine subscriber, etc.). For Guides distributed at events like Warren Miller or TGR movies, or local businesses or lodging, the distributing venue can be printed on the coupon, for tracking.

Note that each coupon has a specific redemption period. This gives customers further reason to retain the Guide, thus lengthening it's active life. Retailers can expect at least 3 months of activity when they use these staggered redemption dates. 

Wise merchants use offers that generate the maximum amount of traffic with the minimum net impact on profit margin. Catalyst has studied coupon response for over a decade and counsels the retailer for the optimum coupon offer. For retailers with segmented marketing, different coupons can be produced and included in different Wintersports Guide versions.

Calls-to-Action can be special offers like Ed's Wool T Shirt  below, other gifts with purchase, or any out-of-the-ordinary message of value added.