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Wintersports Guide
Fall/Winter 2009

Wintersports Guide

The Wintersports Guide is a 16, 24 or 32 page, full-color magazine/catalog that Catalyst produces and mails to retailer's customers, and carefully chosen prospects. It can also be distributed at events, in stores, and digitally via email or website.

Extremely Customized. Far more than just a black imprint on the cover, each retailer's edition of the Wintersports Guide presents the individual message of positioning and value added. It is filled with the retailer's unique combination of pages from product suppliers, special offers, resorts, and local clubs-every aspect of the industry. Learn more.

Quality endures. The Catalyst formula has been developed over 2 decades to give consumers reasons to read, keep and respond to the Guide.

  • Content is carefully written to appeal to educated, discriminating consumers.
  • Product stories are carefully told in the retailer's voice. Each has a positioning headline and the highest level of graphic design including precisely placed call-outs for important product features.
  • Tips on related topics give readers reason to keep the Guide. Topics include how to shop for, use and care for the products and concise advice on better enjoying the overall winter sports experience
  • Resort information helps inspire and inform participation.
  • Overall production standard is very high including magazine-quality graphics and paper.
  • Coded coupons drive and measure retail traffic. Mailed copies of the Wintersports Guide, and copies distributed at events, have a panel of 3 coupons, each with the recipient's name and source (House list, magazine subscriber, event name, resort, etc.)

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