"The Outdoor Guide reinforces a high-quality image and it definitely increases sales. I've tracked results from it for the last three years. With increased local competition and web influence, the Guide is the only thing we've done differently. We're a 25-year-old company and are back to double digit growth thanks to the Outdoor Guide."

– Mike Plante, Travel Country Outdoors, Orlando, FL

You can afford world-class direct marketing
The Outdoor Guide is a 20-page or 16-page full-color magazine/catalog combining product information with useful tips. It promotes your brands through direct mail, event and in-store promotions. This award-winning direct-marketing tool serves both retailers and vendors:

RETAILERS

Customize your Guide.

• Pages from your choice of vendors.
• Your custom messages on the outside front cover, inside front cover and outside back cover.
• Your choice of coupon offers.

Pick the consumers who receive your Outdoor Guide (See List Services).

Enjoy profits. Most dealers' net profits (after COGS) cover the cost of the Guide with a response rate of only 3 percent. Retailers regularly report responses over 5 percent, with higher-than-average sales amounts.

"The Outdoor Guide is the most powerful advertising we do. It yields the highest average sale per response and is the best value for the dollar."

– Norm Cavallero, North Cove Outfitters

VENDORS

Choose the retailers whose Guides include your pages.

Share the cost with your retailers. Retailers pay for postage and part of printing. You get great targeting at a very low cost per impression – less than virtually any other quality print medium.

Reach consumers who wouldn't get your message in any other medium.

Get endorsed by your retailers. Your Outdoor Guide page blends award-winning design with careful attention to product details and the implied support of the local retailer.

"The Outdoor Guide is a cost-effective tool for specialty retailers to deliver a targeted message that supports product sell-through. We're happy with the results."

– Jen Slaboda, Mountain Hardwear