Outdoor Guide

"It more than pays for itself in the net profit generated, but almost more important is that my customers like it. We're a homegrown, local business and it helps them feel good about supporting us. A surprising number of customers mention it, and that they like seeing my picture in it."

– Ed Davidson, Owner of Bivouac

You can afford world-class direct marketing
The Outdoor Guide is a 24-page or 16-page full-color magazine/catalog combining product information with useful tips. It promotes your brands through direct mail, event and in-store promotions. This award-winning direct-marketing tool serves both retailers and vendors:

RETAILERS

Customize your Guide.

• Pages from your choice of vendors.
• Customize products on most pages at no extra charge.
• Your custom messages on the outside front cover, inside front cover and outside back cover.

• Your choice of coupon offers.

Pick the consumers who receive your Outdoor Guide (See List Services).

Enjoy profits. Most dealers' net profits (after COGS) cover the cost of the Guide with a response rate of only 3 percent. Retailers regularly report responses over 5 percent, with higher-than-average sales amounts.

"The response to our Fall Guide is the best we've had so far. We are into our fifth version now and I like how the response gets stronger each time we do the Guide."

– Mark Weaver, Owner of Active Endeavors Outfitters

VENDORS

Choose the retailers whose Guides include your pages.

Share the cost with your retailers. Retailers pay for postage and part of printing. You get great targeting at a very low cost per impression – less than virtually any other quality print medium.

Reach consumers who wouldn't get your message in any other medium.

Get endorsed by your retailers. Your Outdoor Guide page blends award-winning design with careful attention to product details and the implied support of the local retailer.

"Our Guide is a notch above any other marketing we do. It's high quality, fits our image, has the brands we carry, drives business we can measure with the coupons, and our customers love it."

– Tommie Lauterstein, Owner Good Sports