In The News

May 10, 2006, Chicago, Ill.

Catalyst Outdoor Guides Win National Awards

Hold onto that mail! The next booklet you receive from a local outdoor retailer may be a national award winner.

At the Annual Catalog and Multichannel Merchant Awards at McCormick place, Chicago, publishers Catalyst Communication won two medals for its outdoor and cycling industry guides.

Catalyst's 2005 Cycling Guide earned Gold while the company's Fall 2005 Outdoor Guide won Silver.

The competition attracted hundreds of entrants and is recognized for the rigorous, three rounds of judging. Standards are high and some categories have no final winner.

Industry Magazine MultiChannel Merchant, called Catalyst "the undisputed expert" at producing complicated "syndicated" catalogs, and has now recognized the company with more awards than any other producer in America.

Catalyst founder/CEO Leslie Bohm celebrated the company's 20th anniversary last year. Catalyst is widely known in the active outdoor category for the direct marketing it produces for Trek, America's largest specialty bicycle manufacturer.

"I started Catalyst," Bohm says, "because I owned an outdoor manufacturing business and it drove me nuts that we'd make great products but consumers wouldn't know about them. Catalyst has become the industry standard in coordinating suppliers with retailers to influence customers."