Direct Marketing
	Case Studies Cycling Guide Case Studies Revolution Cycles: Season-long performance generated sales over 8 times its cost with interesting coupon response details Midwest Cycling: Combination sale event promo/season long coupon campaign yields sales over 11 times costs David's World Cycle: Catalyst Cycle Guide lifts profits and ROI Treads: Cycling Guide drives more and larger purchases Outdoor Guide Case Studies Black Creek Outfitters: Catalyst Outdoor Guide drives sales for at least three months Summit Canyon Mountaineering: "The Outdoor Guide far exceeded my expectations for profit and branding value." Bivuoac: Gift with purchase plus coupons = 270+% ROI Wintersports Guide Case Study Lee's Adventure Sports: Hand out at events contributes to 400+% ROI. SuperSale Case Study Trek Bicycle Superstore: "SuperSale mailers are very profitable advertising." Manufacturer Case Study Manufacturers praise the Outdoor Guide and the Cycling Guide as cost effective brand builders
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