|
- Direct Marketing Association
- DMNews
- United States Postal Service Direct Mail
- Article - Retailers Flock to Direct Marketing
Sales-driven retailers usher in new catalog boom
- Article - eBay Bids to Boost Catalogs
The online experts look to print catalogs for growth
- Article - Marketing and Finance Out of Step
Marketers vote direct mail as #1 tool for maximizing impact
- Cycling Guide Retailer Case Study: Treads Bicycle Outfitters, Aurora, Colorado
"Direct mail drives more and larger purchases." - Gene Hodges, store co-owner
- Article - Even in the Internet Age, Glossy Catalogs Still Lure Shoppers
- Cycling Guide Retailer Case Study: Black Creek Outfitters, Jacksonville, Florida
"The Catalyst Outdoor Guide is profitable advertising." - Joe Butler, Jr., store owner
- Cycling Guide Retailer Case Study: David's World Cycle, Orlando, Florida
"The Guide caused a sales lift of at least 15% during it's three month active period. I saw the spike as soon as it hit and sales remained elevated. I estimate it created sales worth over 10 times its cost." - David Sanborn, store owner
- SuperSale 2006 Retailer Case Study: Trek Bicycle Superstore, San Diego, California
"SuperSale Mailers are very profitable advertising." - Mike Olson, store owner
- 2008 Trek Bicycle Superstore San Diego SuperSale Results
|
Direct Marketing