Catalyst helps retailers get to know their customers. Find out more about what your customers want from their store with our loyalty programs and database development tools.

Here are some ideas to get you started:

• Insist that staff collect names, addresses and email addresses at each purchase. Most consumers are used to being asked for this information.
• Offer sweepstakes in your store to collect names and addresses.
• Local events are great for collecting names of prospects. Giveaways, local rides and maintenance classes are all chances to collect potential customers' details.
• Use your list. Once you have a database, experiment with it. Send different offers, not just discounts. Encourage add-on sales after recent purchases, boost traffic by promoting events and track response to each offer you send.

Catalyst's printed materials have tremendous power to influence buyers – and our programs are most effective when they reach the most qualified consumers at the lowest cost.

Our mailing list services offer the same economy of scale as our printing service.

Our List Management staff processes each retailer's house list into a uniform format. Then the list can be merged with high-quality prospective rental names, duplicates eliminated, addresses updated and finally processed for lowest postage and best deliverability.

When you work with Catalyst, you get the same sophisticated list processing as some of the most successful direct-marketing companies:

• Brookstone
• Sharper Image
• Victoria's Secret
• REI
• Crate & Barrel
• Joseph Banks
• Williams-Sonoma
• J.Crew
• Abercrombie & Fitch
• L.L. Bean