Direct Mail is:

• Targetable - DM allows you to send a message just to cyclists that live near your store. You reach cyclists and only cyclists.
• Personal - DM addresses each outdoor enthusiast's interests and appeals to their needs to buy gear from you.
• Flexible - DM can be sent in a variety of formats, designs, and colors to catch the attention of your particular market. Each cycling or outdoor store gets to chose exactly what gear to include in their mailer. The stores can also personalize mailers with their logo and history or store mission.
• Tangible - A piece of Catalyst direct mail can be held and looked at as often as needed. Customers can view it when they have time in their busy schedules. Customer interaction is greatly motivated when coupons are included in the direct mail piece. The cyclist will go to your store to purchase their next bike and coupons encourage them to buy even more from you.
• Measurable - At Catalyst, we track and analyze your direct mailings by the inquiries they generate when customers use their coupons. DM gives you the knowledge to drive your marketing plan in the direction that will be most beneficial and rewarding.
• Cost Effective - Your advertising dollars go further because your message goes directly to the cyclists and outdoor enthusiasts you want to reach.

Direct mail is an extremely targetable, powerful, and cost-effective medium that can reach any and all consumers because everyone has a mailbox.