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Cycling Guide 2008
Cycling Guide

Sell your products, Sell your store, Sell cycling!

Retailers+Manufacturers=Win+WinFor two decades, America's most successful bicycle retailers have used this 16-page or 28-page "magalog" to increase traffic and sales. Cycling Guides combine product messages with useful tips. They last all season and are THE BEST tool for prospecting new customers.

Catalyst's Cycling Guide serves both retailers and manufacturers:

RETAILERS

Targeted
  • Aim your message at current customers and qualified local prospects.

Versatile
  • Mail to your customers and qualified local prospects for only 24 cents each in postage.
  • Hand them out in-store to customers who are already likely to buy.
  • Distribute at events to build your image and store traffic.

Long-Lasting
  • World-class content and design make it valuable to consumers.
  • Use it all season – consumers keep it for months.

Trackable
  • Coupon returns tie purchases to the Guides.
  • Trackback surveys measure even more accurately. We'll help you track your programs. See the Treads study.

MANUFACTURERS

Effective
  • Supports sales representative efforts and in-store merchandising.
  • Educates consumers and retail staff – tell your story.
  • Increases customer response and average dollars spent on your products.
  • Sets the standard in direct marketing. Multiple winner of Catalog Age Awards.

Targeted
  • Mailed to 100s of thousands of your retailers' customers in mid-April.
  • Drives business directly to point of purchase. Traceable and long-lasting.

Cost Effective
  • Retailers pay for production and distribution of their Guides.
  • Choose which retailers to support and how much you spend.
  • Pay a low flat rate each time a retailer chooses your page.