Vision

Our Vision: A thriving locally-based specialty-retail channel with tools and services that increase the effectiveness of retailers and suppliers.

• Locally-based specialty retail. We believe competent, locally-based retailers make communities stronger, more distinctive, and enjoyable. Good bike shops and outdoor stores, add real value to what they sell. They are crucial to the future of cycling and active recreation.
• Thriving. Not just surviving; flourishing and prospering.
• Effectiveness. Work doesn't matter if it doesn't get results.
• Retailers and suppliers. Everyone is in this together. It's a delicate ecosystem of symbiotic relationships.

Our Mission: To provide a range of effective marketing tools to ambitious retailers & suppliers.

• Range. Our offerings must help clients of different needs, sizes and levels of sophistication. And they must be effective
• Ambitious. We will be as successful as our clients. We will be good partners in helping them execute programs that benefit the industry.